Chief Operating Officer (COO) Michael S. Pakula comes to New York Living Solutions with over 20 years of experience running an advertising, consulting, marketing , and market research company for mid- market and Fortune 500 clients. During his time as CEO, Michael worked closely with clients to understand their business needs in order to provide in-depth consultation on IT projects and marketing and advertising strategy. In addition Michael was intimately involved with conducting comprehensive strategic research for Investment Banks. Michael will tell you that he is not interested in just selling an apartment to his foreign and domestic clients, but rather his goal is to guide them to an apartment that they would be happy to live in and that would also be the best investment. In today?s environment it is imperative for a buyer or seller to work with a broker that has detailed understanding of how location, real estate taxes, price per square foot, amenities, and how a renovated vs. an unrenovated apartment can affect the value of a property. Michael's expertise in these areas enable his clients to make an informed decision based on in-depth comparison of similar area properties. Michael?s years of vast experience have left him with invaluable knowledge regarding mortgages, market trends, and the importance of retaining a qualified real estate attorney to protect the buyer during a transaction. Perhaps most importantly, Michael is a master in the art of negotiations. He dedicates himself to each exchange and is thought of as a trusted advisor to his clients.